Regardless of the type of cuisine your restaurant specializes in, there’s one thing that holds true across every niche: design matters just as much as the menu. Whether you’re planning to give your space an upgrade or are in the early stages of the design process, be sure to consider the atmosphere of the lobby. As the first place that customers see as they walk in your establishment, the waiting area is vitally important in creating a positive first impression. Interested in learning more about how restaurant furniture design influences the environment and customer experience? Here, we share tips for getting the lobby design just right:
Consider Your Target Audience
Identifying your target audience is the first step in creating an atmosphere that appeals to your patrons. Everything from the lighting to the décor should depend upon who’s coming to dine at your establishment, so having this information in mind is critical when you meet with your interior design team. A casual restaurant that caters to a wide range of individuals will have very different stylistic features than a trendy nightlife spot, so it’s a must to narrow down your audience and brand identity before making any design decisions.
Offer Comfortable Seating
Although the style of furniture you choose is dependent upon your target audience, all restaurants should provide comfortable seating. Even a small reception area will benefit from a few well-placed chairs that provide respite for tired feet. If appropriate, a lobby that incorporates a bar for guests to place drink orders while they wait is a seating option that’s always appreciated. Other restaurants go the traditional route of placing cozy, plush leather benches near the hostess station. Regardless of which types of seating options you choose, be sure to consider how color factors into the equation.
Place a High Priority on Lighting
Another nonnegotiable aspect of restaurant lobby ambiance is high-quality lighting. Whether you’re operating a brunch stop-in or an upscale steakhouse, good lighting makes all the difference in the guest experience. Because your brand is unique, there’s not a one-size-fits-all solution when it comes to the best lighting. The level of light (and whether you go with natural or artificial) is dependent upon your niche. If you’re ever in doubt, working with an interior design team with experience in restaurant design can help you create a space that your patrons will immediately be drawn to.
If you’re planning to give your restaurant lobby an overhaul or begin the process of designing a new space, we’d love to have the opportunity to assist you! Our team of experts is adept at managing all aspects of commercial projects, from lobby layout to identifying the most functional restaurant furniture design pieces. If you’d like to learn more about how we can help, please reach out to us for a consultation.
