Is it time to rebrand your business? Rebranding is often necessary to help your company evolve and stay competitive. If you’re ready to adapt and bring fresh ideas into your business model, be sure to implement design changes into the office to reflect the company’s new identity. Here, we share more about how you can incorporate office design into a rebrand. Need some help including the office space in your company’s rebranding efforts? Reach out to commercial interior designers for assistance in creating the perfect look.
Shake Up the Layout
If you’re moving in a more modern direction, don’t be afraid to get creative with the layout. Many offices are moving toward flexible seating arrangements that accommodate both social distancing and collaborative work. When planning a new layout to complement the rebranding endeavor, consider working with a professional design team to discuss your vision and goals. Working with a designer will ensure that the layout provides a practical working environment that fits with your aesthetic.
Incorporate Company Colors
If you’ve been planning to make significant stylistic changes in the workplace, rebranding provides the ideal opportunity. When you’re ready for a rebrand, you’ll probably start by freshening up the company logo. Once you’ve selected a color palette, start including the updated shades in the new office design. Even if it’s a dramatic change from the previous office space, it can be refreshing and invigorating to make bold changes with color.
Honor the Company’s Purpose
If you’re in the process of redesigning the office, be sure to honor the company’s purpose in the updates. For example, if the business is part of the food industry, a communal kitchen with state-of-the-art appliances is a must. A company that specializes in entertainment may benefit from a gaming room where employees can test out new ideas or find inspiration.
When you’re in the midst of planning for a rebrand, incorporating the changes into the workplace is a critical component of solidifying company identity. Whether you’re looking forward to overhauling the office or you’re unsure of where to start, our team is here to help bring your vision to life. If you’re in need of guidance or suggestions, we’re happy to help you brainstorm and create a plan that you love. Already have a concrete vision? We’ll help you execute these plans and streamline the ordering and installation process. When you’re ready to learn more about our services, please contact us to arrange a consultation.
